The Leadership Qualities of Lori Senecal

There are some people who are better at being leaders than others. There are many speculations as to why this is. One of the common beliefs are that some people are just born to be leaders. However, Lori Senecal’s case is a curious case. For one thing, she describes herself as a shy introvert. This is often one of the types of character traits that are least expected to carry a leadership position, especially in the advertisement industry. However, Lori Senecal has proven many people wrong in this case. She has not only shown that she can be a great leader, but has also shown that she has the ideas needed to expand a company and bring forth great success.


According to GCReport, there are many qualities that are required for effective leadership. Among the qualities that Lori Senecal has is focus, determination, patience, compassion, and vision. As a leader, she knows what she wants and knows her goals. She pushes forward towards those goals and encourages others to get with the program in a way that makes them believe in the vision and want to work for the company. When there is some kind of issue in the performance, Lori tries to work with the employee in order to see what can be done in order to bring everything back on track.


Lori Senecal has gained these leadership qualities when she has coached gymnastics. She has learned how to be patient and encouraging to the students she was coaching so that they will be encouraged to keep trying. She has learned how to find the right balance so that people will feel encouraged to keep at what they are doing. Lori has managed to set up a more efficient culture with her company and is planning on moving towards newer projects that can advance her career. She recently spoke at 3% conference.





Meet the Man Behind Mullen Lowe, Mammals of Parmalat, and Sazon: Mr. Jose Borghi

Mammals of Parmalat and Sazon are among the most appealing and memorable adverts in the history of Brazilian ads. The Mammals of Parmalat ad is remembered for its jingles that were so refreshing and the children characters, wearing the unique attires that were so appealing. Sazon, on the other hand, is remembered for its theme song- it is the love. These two ads were a creation of Mullen Lowe agency, arguably the most popular ad firm in the Latin American country. Behind the establishment and astounding success story of Mullen Lowe agency is none other than the PresidentePrudente-born Jose Henrique Borgi.

How Borghi Joined the Ad Industry

Jose Borghi is who he is today courtesy of his elder sister. During his days in the junior school, Borghi was confused about the best career that would suit him. He had no idea of what he wanted to pursue at the university. Everything, however, changed when his sister invited him for a commercial Vt performance at the Castro Neves Theater. This was the performance that opened Jose Borghi’s eyes career-wise, and he decided that a career in campaigns and advertisement was what he wanted. After high school, he enrolled for an Advertising and Propaganda course at PUC-Campinas. Click here to know more.

Borgi’s Career

Standart Ogilvy was the first ad agency to hire Jose Borgi in 1989. After making a name for himself in the company, other companies such as Talent, DM9/DDB, FCB, and Leo Burnett hired him at different times to serve in different capacities. Years later, Jose quit employment to join hands with Erh Ray, with whom they founded BorgiErh ad agency. After an impressive season riddled with success, the outfit was purchased by Lowe and was rebranded to Borghi Lowe in 2006. Erh and Borghi later parted ways, and Borghi merged his share of BorgiErh with Lowe & Partners and the Mullen Group. After the merger, the outfit formed was the current Mullen Lowe Brazil. Andre Gomes and Jose Borghi serves as the firm’s co-CEOs.